Job Description

Job Description

Job Description

About Us

We’re the NeuroVisual Medicine Institute (NVMI)—a mission-driven, family-founded company built by two pioneering doctors who saw a better way to help patients. Since 2011, we’ve been transforming how optometrists diagnose and treat Binocular Vision Dysfunction (BVD), a condition that’s often missed but life-changing when properly treated.

We’re a small but mighty team that believes in compassionate innovation, transparency, and creating empowered networks of care. At NVMI, you’re not just checking boxes—you’re helping change lives.

About the Role

We’re looking for a sharp, motivated remote Marketing Manager who’s ready to grow. If you have some marketing experience and want to dive deeper into strategy, campaign building, and lead generation, this is your chance to do meaningful work and level up.

In this role, you’ll support and lead multi-channel marketing initiatives, collaborate closely with sales and content teams, and use data to guide and optimize performance. You’ll be part of a close-knit team where your ideas are heard, your work matters, and your growth is a priority. This role is perfect for someone looking to leave their mark without the red tape of corporate environments.

Key Responsibilities

• Creative Strategy & Execution: Develop and execute demand-generation campaigns with clear messaging and strong visual impact
• Channel Management: Support and optimize campaigns across email, paid advertising (Meta, LinkedIn), SEO, SEM, and CRM workflows
• Compelling Copywriting: Craft persuasive, high-quality copy for campaigns, ads, emails, and landing pages to maximize engagement and conversion
• Collaboration: Work cross-functionally with sales to ensure lead quality, alignment, and revenue growth
• Performance Optimization: Track and analyze key marketing metrics; conduct A/B testing and recommend optimizations
• Market Research: Conduct customer and market research to identify new opportunities and challenges
• Budget Management: Plan and manage demand generation budgets and forecasting
• Content Contribution: Collaborate on content strategies to elevate brand storytelling and campaign impact
• Stay Current: Keep abreast of industry trends, tools, and best practices in demand generation, copywriting, and digital marketing
• Be Adaptable: Ability and willingness to learn new skills, expand scope, and pivot focus in response to the needs of the company

What We’re Looking For

You don’t need to have it all figured out—but you should be ready to learn, own your work, and get creative.

Required:

• 1–3 years of marketing experience, ideally with exposure to demand generation and digital campaigns
• Experience managing paid advertising platforms and optimizing ROI
• Strong writing skills with a focus on clarity and performance
• Analytical thinking with the ability to interpret marketing data
• A discerning eye for copy and creative strategy
• Familiarity with tools such as Microsoft 365, GoHighLevel CRM, Microsoft Clarity, Figma, and WordPress (Elementor)

Preferred:

• Experience in healthcare and B2B marketing

Soft Skills & Personality Traits:

• High emotional intelligence and self-awareness
• Confident, open-minded, and curious approach to challenges
• High ownership and accountability for outcomes
• Resilient, adaptable, and thrives in a collaborative environment
• Strong creative instincts and storytelling ability

Work Environment

• Schedule: Full-time, Monday-Friday, 9 AM–5 PM EST (flexible hours). No weekend hours.
• Remote Culture: Fully remote with a high-trust, low-ego team dynamic
• Culture: Mission-first, collaborative, and committed to meaningful, long-term impact
• Growth Oriented: Get exposure and create impact across multiple business units to learn and grow alongside highly skilled team members.

What We Offer

• A dynamic team focused on reshaping patient care.
• Opportunities to lead and grow impactful marketing initiatives.
• Flexible work hours and a culture of trust and transparency.

Ready to Apply?

If you’re a creative marketer with a passion for crafting campaigns that resonate and drive impact, we want to hear from you!

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